Marmara Üniversitesi
Marmara Üniversitesi Eğitim-Öğretim Bilgi Sistemi

The overall aim of the course is to create within you the idea that someone has to concentrate on wealth creation and job creation within the context of market economies. You will be guided with a tool that is called “Quicklook,” which is designed to analyze a new technologies market potential. You will have an opportunity to create your “BIG IDEA” with your classmates as team members. The final project are for the teams to present their “BIG IDEA” to the class.

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Entrepreneurship and innovation are the principal source of jobs and wealth in market economies. This course is concern with entrepreneurship, with a special emphasis on technology transfer and wealth creation. Technology transfer is the process of taking innovations out of laboratories and finding commercial applications for those technologies. Although we will look at all kinds of entrepreneurship, the focus of the group project is on technology transfer and new venture development. The course is also concern with explaining “how” entrepreneurship takes place as well as “why” it takes place. The “how” of new venture development is related to the entrepreneurial process (innovation, technology transfer assessment, business plans, fund raising, launching of the enterprise, and the harvest or selling of the enterprise)?

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İngilizce

1. Richard C. Dorf and Thomas H. Byers, Technology Ventures: From Idea to Enterprise 2. Alexander Osterwalder and Yves Pigneur, Business Model Generation 3. Gary Hoover, The Art of Enterprise and can be downloaded for $10 from the link below http://www.scribd.com/doc/25085990/The-Art-of-Enterprise-by-Gary-Hoover-January-2010

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• To present a general understanding of how entrepreneurship and innovation fits into the economy;
• to understand the importance of entrepreneurship to market economies and to understand how the field of Economics tries to make sense out of the economy
• To get a complete overview of the entrepreneurial process so that we can introduce elements of that process as the class progresses.
• To understand how why some regions are very entrepreneurial and others are not
• To understand how entrepreneurship can be related to the experiences of newcomers to market economies