Marmara Üniversitesi
Marmara Üniversitesi Eğitim-Öğretim Bilgi Sistemi

Lisans - Mühendislik Fakültesi - Endüstri Mühendisliği (İngilizce)

Müfredat Adı Ders Kodu Ders Adı Ders Türü Yıl Dönem AKTS
Endüstri Mühendisliği (İngilizce) - 2015 BUS1004 Strategic Entrepreneurship Zorunlu 3 3,00

Dersin İçeriği

Dersin Amacı

Students will develop skills for evaluating, articulating, refining, and pitching a new product or service offering, either as a start-up business or a new initiative within an existing firm. This course is appropriate for all students interested in innovation and design as necessary components of new businesses today.

Öğrenim Türü

-

Dersin İçeriği

Creating new businesses, capturing new markets, and enhancing organizational effectiveness occur through improving productivity or innovation, or both. New discoveries, new technologies, competition, and globalization compel both entrepreneurs and existing firms to foster innovation and agility. This course examines the theory and practice of promoting and managing innovation in start-ups and existing firms. It explores successful frameworks, strategies, funding techniques, business models, risks, and barriers for introducing break-through products and services. Topics include business model innovation, design-driven innovation, leadership, strategy, information technology, knowledge management, process improvement, performance measurement, and change management.

Planlanan Öğrenme Aktiviteleri ve Metodları

-

Staj Durumu

-

Dersin Sunulduğu Dil

İngilizce

Ders Kitabı / Malzemesi / Önerilen Kaynaklar

1. Mauborgne, René, Blue Ocean Strategy, Boston, Harvard Business School Press, 2005. ISBN: 1-59139-619-0. 2. Snyder, Duarte, Unleashing Innovation, How Whirlpool Transformed an Industry, Jossey-Bass, 2008. ISBN: 978-0-470-19240-5. 3. Heath, Health, Made to Stick, New York, Random House, 2007, 2008. ISBN: 978-1-4000-6428-1.

Dersin Web Sayfası

-

Müfredat Sorumlusu

Öğretim Üyesi BÜLENT EKİCİ
Ofis/Oda No
Telefon
E-Posta
Web
Öğrenci Görüşme Saatleri

Öğrenme Çıktıları

  • describe and analyse the nature of the macro and micro environments of importance to entrepreneurial activity
  • give explanations for driving forces behind dynamism and change in today’s business contexts in relation to practical entrepreneurship.;
  • outline the process of entrepreneurship and analyse the context in which entrepreneurial opportunities may be identified in the environment
  • provide oral and written presentations at a master’s level
  • produce academic work independently, and through teamwork

Haftalık Ayrıntılı Ders İçeriği

Hafta Teorik
1 Course overview, objectives and requirements. Introductions. Personal objectives.
2 Innovation vs. creativity
3 Knowledge management fundamentals
4 Managing for innovation
5 Entrepreneurship fundamentals
6 Creating and selling differentiated products/services
7 Business Model Innovation
8 Ara Sınav Haftası
9 Understanding Customers
10 Financial Statement Basics
11 Growth strategies
12 Embedding innovation and execution
13 Strategy in context
14 “Design Thinking” as strategic innovation?
15 Business Plan Presentations
16 Ders Çalışma Haftası
17 Yarı Yıl Sonu Sınavı

Değerlendirme

Değerlendirme Değer
Yarıyıl (Yıl) İçi Etkinlikleri 60
Yarıyıl (Yıl) Sonu Etkinlikleri 40
Yarıyıl (Yıl) Sonu Etkinlikleri Değer
Final Sınavı 100

Öğrenci İş Yükü Hesabı

Etkinlikler Sayısı Süresi (saat) Toplam İş Yükü (saat)
Arasınav ve Hazırlığı 2 25 50
Final ve Hazırlığı 1 25 25

Program ve Öğrenme Çıktıları İlişkisi

ÖÇ1
ÖÇ2
ÖÇ3
ÖÇ4
ÖÇ5