Marmara Üniversitesi
Marmara Üniversitesi Eğitim-Öğretim Bilgi Sistemi

The aims of this course are to provide the fundamental concepts, methods, procedures, tools, strategies for successfully promoting and managing innovations in both startup and existing companies

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Innovation Concepts, Innovation types, Creativity for Innovation, Innovation Journey from Idea to Profits, R&D for Innovation, Case Study of Successful Innovations, Innovation Strategy, Innovation Management, Leadership for Innovation, Entrepreneurship and Innovation, Start-ups and Business Plan, Social and Economic Environment for Innovation

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İngilizce

Building an Inventive Organization by Jeff Mauzy and Richard Harriman, ISBN: 1-57851-207-7, Harvard Business School Press.

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• Explain the influence of problem solving techniques, team processes, and environmental conditions on creativity in organizations.
• Describe the innovation process, including the innovation value chain, the role of champions, and commercializing an innovation.
• Explain the process involved in managing creativity or innovation effectively and apply this knowledge to your own creative idea or innovation
• Analyze organizational practices that facilitate creativity and innovation
• Develop case study analysis skills (specifically, identifying critical issues in case studies and applying course material to case studies).