| Müfredat Adı | Ders Kodu | Ders Adı | Ders Türü | Dönem | AKTS | Teorik | Uygulama |
| 2015 -Endüstri Mühendisliği (İngilizce) - Anadal | MGT4084 | Innovation and New Product Development Management | Zorunlu | 8 | 5,00 | 3 | 0 |
Marmara Üniversitesi
Marmara Üniversitesi Eğitim-Öğretim Bilgi Sistemi
Programlar Hakkında Bilgi
Lisans - Mühendislik Fakültesi - Endüstri Mühendisliği (İngilizce)
Dersin İçeriği
Dersin Amacı
Acknowledging the students about the importance of innovation and new product development for the sustainability of competitive organizations, giving the theoretical background about the innovation and new product development and guiding them to develop a new product as a group project.
Öğrenim Türü
-
Dersin İçeriği
Concepts related to innovation and new product development management, the steps in new product development process, factors affecting new product development process, relationships between design, production and marketing, product strategy, models of new product development
Planlanan Öğrenme Aktiviteleri ve Metodları
Class discussions, case studies, homework, quiz, project
Staj Durumu
-
Dersin Sunulduğu Dil
İngilizce
Ders Kitabı / Malzemesi / Önerilen Kaynaklar
Trott, Paul, Innovation Management and New Product Development, Prentice Hall London, Sixth Edition2017 Strategic Management of Technological Innovation, Mc Graw Hill, Fifth Edition, 2017
Dersin Web Sayfası
-
Öğrenme Çıktıları
- Learning to internalize the importance of innovation in the competitive organizations.
- Learning the terminology related to innovation and new product management.
- Developing managerial and communicative skills to be able to identify and solve the problems that can come up during the management of new product development process.
- Develop a new product as a project.
Haftalık Ayrıntılı Ders İçeriği
| Hafta | Teorik |
|---|---|
| 1 | Introduction |
| 2 | The importance of innovation in strategic organization management |
| 3 | Concepts related to innovation and new product development management |
| 4 | Product and service concepts and their contents |
| 5 | New product and the steps in new product development process |
| 6 | Internal and external factors affecting new product development process |
| 7 | Understanding the needs and wants of customers and the tools needed to bring out these needs |
| 8 | Relationships between design, production and marketing |
| 9 | Mid-Term Exam |
| 10 | Managing intellectual property |
| 11 | Product and brand strategy |
| 12 | Models of new product development |
| 13 | Market research and its influence on product development |
| 14 | Organization structure for new product development |
| 15 | Project Presentations |
| 16 | Project Presentations |
| 17 | Final Exam |
Değerlendirme
| Değerlendirme | Değer |
|---|---|
| Yarıyıl (Yıl) İçi Etkinlikleri | 60 |
| Yarıyıl (Yıl) Sonu Etkinlikleri | 40 |
| Yarıyıl (Yıl) Sonu Etkinlikleri | Değer |
| Final Sınavı | 100 |
Öğrenci İş Yükü Hesabı
| Etkinlikler | Sayısı | Süresi (saat) | Toplam İş Yükü (saat) |
|---|---|---|---|
| Proje ve Hazırlığı | 1 | 20 | 20 |
| Ödev ve Hazırlığı | 30 | 1 | 30 |
| Sunum ve Hazırlığı | 1 | 5 | 5 |
| Arasınav ve Hazırlığı | 1 | 30 | 30 |
| Final ve Hazırlığı | 1 | 40 | 40 |