Marmara Üniversitesi
Marmara Üniversitesi Eğitim-Öğretim Bilgi Sistemi

This course aims to teach students the key theories and concepts regarding public opinion, public diplomacy and lobbying, and to develop a critical understanding of the relationship between mass media and public opinion.

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This course focuses primarily on discussions of the public opinion process with particular attention to the contributions of the mass communication. The course also examines the history, meaning, and mechanisms of public opinion, including its use in communicating with and persuading the public. In addition, the roles and effects of public opinion in a democratic society are discussed during courses.

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İngilizce

John R. Zaller, The Nature and Origins of Mass Opinion, Cambridge. Jaap van Ginneken, Collective Behaviour and Public Opinion, Lawrence Arlbaum Associates. The Routledge Handbook of Elections, Voting Behavior and Public Opinion, Routledge. Sherry Devereaux Ferguson, Researching the Public Opinion Environment, Sage. Walter Lippmann, Public Opinion Ed. Nancy Snow & Philip M. Taylor, Routledge Handbook of Public Diplomacy, Routledge.

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• Knowledge of key concepts regarding public opinion, public diplomacy and lobbying
• Knowledge of up to date examples of media manipulation and public opinion formation
• Knowledge of creating messages for persuasion
• Understanding of the relationship between public opinion and mass media
• Understanding of the purposes and applications of public diplomacy