Marmara Üniversitesi
Marmara Üniversitesi Eğitim-Öğretim Bilgi Sistemi

Students will develop skills for evaluating, articulating, refining, and pitching a new product or service offering, either as a start-up business or a new initiative within an existing firm. This course is appropriate for all students interested in innovation and design as necessary components of new businesses today.

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Creating new businesses, capturing new markets, and enhancing organizational effectiveness occur through improving productivity or innovation, or both. New discoveries, new technologies, competition, and globalization compel both entrepreneurs and existing firms to foster innovation and agility. This course examines the theory and practice of promoting and managing innovation in start-ups and existing firms. It explores successful frameworks, strategies, funding techniques, business models, risks, and barriers for introducing break-through products and services. Topics include business model innovation, design-driven innovation, leadership, strategy, information technology, knowledge management, process improvement, performance measurement, and change management.

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İngilizce

1. Mauborgne, René, Blue Ocean Strategy, Boston, Harvard Business School Press, 2005. ISBN: 1-59139-619-0. 2. Snyder, Duarte, Unleashing Innovation, How Whirlpool Transformed an Industry, Jossey-Bass, 2008. ISBN: 978-0-470-19240-5. 3. Heath, Health, Made to Stick, New York, Random House, 2007, 2008. ISBN: 978-1-4000-6428-1.

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• describe and analyse the nature of the macro and micro environments of importance to entrepreneurial activity
• give explanations for driving forces behind dynamism and change in today’s business contexts in relation to practical entrepreneurship.;
• outline the process of entrepreneurship and analyse the context in which entrepreneurial opportunities may be identified in the environment
• provide oral and written presentations at a master’s level
• produce academic work independently, and through teamwork